My introduction to healthcare was at Kirshenbaum & Bond, where I wrote a TV commercial for Prudential HealthCare that was chosen by ADWEEK as a “Best Spot” of the year. At the Martin Agency, I did a very emotional campaign for Trigon Blue Cross. (See below.) And for years, I’ve freelanced at Mangos on MYODERM (Pharma), Main Line Health, Lehigh Valley Health Network, Siemens CT Scanners, etc.
Wellness is a choice. With this campaign, we encouraged people to actively participate in that decision.